Launches Run-City apparel collaboration with Fanatics
October 05, 2016 - New York
Darryl “DMC” McDaniels is a pioneer in the rap game. He founded the legendary group Run-DMC, whose impact on hip-hop culture is immeasurable. After releasing the track “My Adidas” in 1986, Run-DMC became the first non-athletes ever to land an endorsement deal with a sports apparel company. They bridged the gap between music, sports, and fashion. The name Run-DMC is itself iconic, so that’s why when the group announced they were partnering with Fanatics to drop a Run-DMC-inspired product line called RUN-CTY, we had to check it out. At the NBA Store in midtown Manhattan, we chatted with DMC to get his thoughts on the line, his beloved Knicks, and Run-DMC’s cultural legacy. He even gave us an exclusive preview—some free bars—of the 2016-17 Knicks anthem he cooked up with DJ Premier. It’s the first time DMC and Preem have ever linked, so check out the bars to this year’s New York Knicks song below.