Jaden Smith Complex 2016-09-26
Jaden Smith

Jaden Smith

Gives Complex a tour of Just Water

September 26, 2016 - Complex

via Complex

If you are a person mildly interested in the adventures of Jaden Smith or just a person who is sometimes on the internet, it is possible that you may have seen a few photos of Jaden Smith with a strange blue-and-white box of water pressed up against his ear. This was not simply happenstance or the well-known quirky affectation so-called millennials have for pretending their beverages are cell-phones. It was actually some paparazzi enabled viral foreplay for a passion project nearly a decade in the making. You see, Jaden Smith is an investor in JUST Beverages, an eco-friendly water-packaging company utilizing a primarily paper Tetra Pak bottle, which, is sort of a box-shaped thing, but not so box-shaped it’ll alienate people who passionately hate drinking water from boxes. The JUST bottle is made from 54% paper, 28% plant-based plastic, 15% traditional plastic, and just 3% aluminum. Retailing for just 99 cents, it’s both good for your wallet and your carbon footprint. But again, I’m getting ahead of myself.

Sil Verheyden, Alharbi Abdualrahman, 渡辺 直人, Jonas Bones and like this

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