For years, pop stars and fashionistas alike have made a-morir their go-to supplier for daring, couture-worthy glasses and statement pieces. Now entering her seventh season, designer Kerin Rose Gold has refined her skill and technique for a-morir’s first luxury line, matching bespoke production and premium materials with an aesthetic maturity and new design sophistication. a-morir collection brings a new, elevated dimension to the brand's signature hand-crafted pieces. Having spent years searching for the right team for the task, Gold wound up on the southern coast of Turkey this past spring, bonding with a small and dedicated team of artisans to make ophthalmic quality eyewear from premium materials. Gold spent days learning their old-world production techniques while selecting beautiful, premium Italian Mazzucchelli acetate from which her new frames would be made. Working closely with her small team in New York City, Gold then developed unique and custom-plated jewelry embellishments, all hand-set with extravagant Swarovski gems and crystals onto each frame in the a-morir studio.