Alexis Bittar launched his jewelry collections in the early '90s. At age 22 Bittar began designing and making lucite and semi-precious jewelry, selling it on the streets of Soho. Bittar's bold designs quickly caught the eye of store buyers from world renowned museums, luxury department stores and high-end boutiques. He has collaborated with Burberry, Michael Kors and Jason Wu. his designs act as cult favorites of A-List celebrities, including, Madonna, Lady Gaga, Cameron Diaz, Alicia Keys and the First Lady, Michelle Obama. He is the recipient of the Council of Fashion Designers of America's Accessory Designer of the Year Award for 2010.