Since its launch in 2007, Ali Ro has been creating fun, feminine styles for the contemporary consumer. Kathleen McFeeters, founder of Ali Ro, created the label's moniker as an acronym of her teenage daughter and mother's names. The Ali Ro woman embraces an effortless simplicity. She possesses a youthful exuberance, combined with a sophisticated sense of style. Her packed social calendar requires an upbeat wardrobe that can keep up.