American Rewash

The Company was founded in 1991 by Alden Halpern, an executive with many years in the woven bottoms business. For the four years prior to the Company's founding, he had served as President of Creative Garment (d/b/a Breaker Jeans). Starting with a small startup investment, Mr. Halpern, capitalizing on the solid relationships with retail buyers that he had cultivated over the prior 15 years, has parlayed the Company into a Junior and Missy bottoms powerhouse that has grown to become a leader in its industry. The company started off with a small line, produced domestically, and a focus on sustaining gross margins with low-risk customers. A key breakthrough came when Merry-Go-Round started giving the Company business and, shortly thereafter in 1996, when Federated Department Stores began to place orders. In its early years, the Company relied on its Rewash Juniors brand for the bulk of its sales. But as department stores grew increasingly aware of the unique designs and talent at Rewash produced the company had no choice but to respond to the market by introducing a private label division. With long-standing supplier relationships, prolific product development capabilities, and an outstanding fulfillment track record, the company essentially transformed itself into a dual-model business: A branded manufacturer of denim and casual bottoms, and A private label "sourcing" company with unique product development capabilities.

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