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Bionda Castana

BIONDA CASTANA's cool but grown-up aesthetic owes much to the blended background of its founders, Natalia Barbieri and Jennifer Portman, who are both half-Italian, born and raised in London. Conceived in the capital and hand-crafted in a remote town outside Milan, just miles from the beauty of Lake Como, the shoes meld the irreverent cool of London with the old-world artisanal luxury that Made In Italy epitomises. Quickly growing a following among London cool girls and editors, the brand was soon discovered by Hollywood stars whose shoes are crucial to their red-carpet look. An evolution of its signature shapes and detailing since the brand launched in 2007 has led to a distinctive brand identity - and has created thousands of dedicated BC lovers the world over. The duo have been called on to create catwalk shoes for designers including Matthew Williamson, David Koma, Osman, Emilio de la Morena and Jenny Packham among others, further highlighting the brand's broad appeal - and it boasts a breadth of stockists that any British label would be proud of. Alongside international fashion behemoths from Net-A-Porter, Joseph and Opening Ceremony to Tsum in Moscow, Restir in Tokyo and Level Shoe District in Dubai, Bionda Castana is building its e-commerce presence - creating a site as beautiful as it is shoppable - while a standalone boutique in London is also on the horizon. First featured in publications including Vogue, Marie Claire, InStyle, Grazia, Elle, Harper's Bazaar and VOGUE.COM as a one to watch, the brand and its irresistible shoes are now a firm fixture in the global fashion landscape. A perfect balance between British cool and Italian chic.

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