In 2006 designer Kara Lusardi started the Bobi label under parent company Genexus—also home to True Grit, Mododoc and Ragdoll and Rockets. What started as a simple line of long layering tanks and cutting edge contemporary t-shirts has developed into a full knit-based collection available in department stores and better boutiques worldwide. Bobi is a women’s collection encompassing casual tees to elegant gowns in a variety of jersey weights in beautiful colors. Bobi has a huge celebrity fan base- including Kim Kardashian, Nicole Richie, Selena Gomez, Hilary Swank, Madonna and Giuliana Rancic.
|Company Founders||Kara Lusardi|