Braccialini[1] is a 50-year old leather accessories company based in Florence, Italy. The company operates in 40 countries with 50 mono brand stores globally. Carla and her husband Roberto Braccialini started the company in 1954 as a small workshop with 4-5 employees in Florence, Italy. Today, the company is led by her three sons – Riccardo, Massimo and Lorenzo who have taken on three different roles in the company. Massimo is the style director, Riccardo the CEO and Lorenzo the marketing and communication director. The success of the name Braccialini can be accredited to the creative strive which makes it possible to come up with new collections every season with unusual taste and rich details. The creative team of designers led by Carla and her son Massimo create handbags and accessories. The company pays attention not only to the craft and business but also to safeguarding the environment. Carla started with using eco friendly materials like straw and leather and over the years the company has associated itself with various projects that focus on social responsibility and sustainability. Still in 2009 Carla Braccialini has been entitled Cavaliere del lavoro from the President of the Italian Republic.

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