In 2012 d-s!de was born, redeveloping and evolving a project which began years previously, centred around the concept of outfit "customisation". The creative mind behind the project is fashion designer Andrea Dal Zennaro, who worked in collaboration with historic footwear brand Novarese to push the idea forward. The strong synergy between Novarese and the designer was forged through other large-scale collaborations with big international brands, in which they have both taken a leading role over the years.

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