One of Ejona's many inspirations began at an early age as she stated, "I would have to alter everything I bought to fit me perfectly." She was always fascinated by how well her mother was able to use a needle and thread to alter most of Ejona's clothing, and her passion for fashion emerged. It is Ejona's many years of retail experience that has given her the knowledge of what the consumer desires. Growing up in Albania and moving to America has inspired Ejona's creativity in more ways than one. As a business owner, Ejona realizes that there is always more than meets the eye. Her culture and background has been her main inspiration as a woman. Not only does Ejona want to offer speciality within her line, but she also promises to offer first class customer service.