When Emma Mulholland made her debut as one of four TAFE students chosen to present a range at Australian Fashion Week, she immediately stood out as a designer with a lot of promise. Within a few short months Kanye West was spotted purchasing a backpack at Alice Euphemia in Melbourne, and since then her designs have been worn by the likes of Azealia Banks, Grimes, M.I.A, and Kimbra. With her debut solo show at Mercedes Australian Fashion Week showing her Spring Summer 13/14 collection, Emma Mulholland caught the attention of international buyers and press in what was a packed out show, style.com marking her as an “an up-and-coming designer” with a distinctly unique aesthetic. On first impression, her clothes may scream blaringly loud. But on closer inspection, the designs sing a different tune. Shapes and silhouettes are actually very wearable and flattering. Clusters of intricate embellishments and macramé textures weave heartfelt recollections of growing up beachside on the South Coast.