We believe in our daydreams. Firmly believing in our visions of modern living and aesthetics, we prefer to make them a public statement instead of hiding behind impersonal anonymity. The perfect design, of course, has many faces but only one – depending on personal tastes and tendencies – catches our special liking. That’s why the adepts of a particular trend gather in social environments where they meet like-minded fellows enjoying similar interests, shopping habits and their cultural preferences. We’d probably exaggerate by calling it elitist thinking but a touch of ritual behaviour remains undeniable, - which, after all, makes it so attractive. Today’s fine arts, music and many luxurious goods being extremely diversified no longer fit into traditional main streams. Trendsetters follow their own instincts.