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Fashion Forms

Inspired by watching celebrities walk the red carpet in daring ball gowns, Ann Deal saw the need for a solution that would help women wear plunging necklines, strapless dresses, sheer clothing and other skin-baring looks with comfort and confidence. She started Fashion Forms with a backless, strapless, adhesive bra in 1993. It was a resounding success and the brand became a favorite of major department stores and boutiques across the U.S., Canada and Europe. With solutions-driven products that include the Original Water Bra, dress tapes and strap solutions, Fashion Forms is beloved by celebrities, stylists and trendsetting women around the world.

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