FRENDS launched in 2011 with aspiration to connect a personal style with everday life by offering fashionable electronic accessories. The result is a product designed with an attention to comfort, sound quality and aesthetics never seen in the market. FRENDS continues to evolve through collaboratoins with creatives around the world and is consistently adored for their jewelry-inspired materials, sleek look and warm sound. By constantly innovating and offering must-have products, FRENDS has emerged as the leading brand in fashion electronics.

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