The Ganni mission is simple: we want to fill a woman’s wardrobe with effortless, easy-to-wear pieces that she reaches for day in, day out. From the perfect big-wow dress to her favourite silk shirt, we have an instinct for pieces that women who love fashion need in their life. We make gorgeous designer fashion look good and that makes you feel great. In our atelier in Copenhagen we design ready-to-wear, a shoe collection, accessories and lingerie. For us, it is about staying true to our DNA under the inspiring leadership of creative director Ditte Reffstrup. Ditte is passionate about designing quality fashion that can be worn in different ways to suit individual style. Founded in 2000, Ganni has become a fashion force to be reckoned, opening 16 stores in Denmark, Norway and Germany, and present in 400 stores in more than 20 countries. In 2014, Ganni was voted Brand of the Year at the Danish Elle Style Awards.