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Generation Love

Effortlessly chic, worn day to night, GENERATION LOVE is the go-to brand for women of all generations. Founded in 2009, the owners Roni Hirshberg and Audrey Bressa sought to fill the market gap for the perfect t-shirt. Now, the versatile lines are inspired by anything and everything around them: New York streets, Paris, LA, and countless other fashion forward areas. Roni, a born and raised New Yorker adds her city edge, while Audrey compliments the line with her French touch. The clothes are designed for the customers, novel yet easy to wear at an attainable price point and true to the brand’s identity. GENERATION LOVE has been implemented into 350 USA boutiques, 106 international stores, several online platforms like Singer 22 and ShopBop, and major retailers such as Bloomingdale’s, Saks Fifth Avenue, Neiman Marcus, and Harvey Nichols. While continuing to grow, they constantly support New York manufactured products and the brand’s following relies on getting the perfect pieces for their closets season to season. GENERATION LOVE strives to stay true to themselves while pushing the boundaries to keep the pulse of what's next to come.

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