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Gold Wheels

Started in 1999, Gold represents a hardcore street aesthetic cleverly packaged into cartoon driven graphics. Gold offers a unique approach to the world of street apparel by taking popular slang and bringing it to life through it's original artwork. Whether it's the Gold Goon, The Crackin' Firecracker, or the Cocky Chicken - Gold's graphic style is instantly recognizable and sure to bring a smile to just about anyone's face. Gold's message is universal which is why it appeals to everyone from the most underground skateboarder to some of the biggest names in hip hop music.

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