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Grits Co.

Grits Co. is a Southern inspired brand from Houston,Texas that is widely known for its detailed representation of the Southern experience in an unapologetic way. The company slogan is simple, “No Grits No Glory”. It is a reminder to never give up on your dreams in life and to give your whole self to get the hard work done. This Mom and Pop shop (Reuben & Toya Levi) have been putting their creative spin on T-Shirts with a growing following known as the "Grits Tribe". After taking a little break for family, the new age vision had only grown stronger. The vintage inspiration has helped form Grits Co.'s well known mascot "Roscrow". We wanted to create a brand that was not just one dimensional. So we use the words and narratives of our southern lifestyle that inspire us. There is a similar experience we get from the look and feel of vintage garments and products… these stories go beyond just the thread and fiber. The vintage products and fabrics became the perfect canvas onto which we juxtapose our modern narrative. We believe every garment should tell the story; whether its hand crafted in the USA, classic bold imagery, hand chain-stitched lettering, to the vintage feel shirts made from dead stock heritage fabrics with subtle imagery from 40’s, 50’s, and 60’s. Those stories remind us of a simpler time when anything is possible if you just dreamed it. All you need is some grit to make it happen. We knew going into starting a new company we would have to be open for critics and taking a lot of risk. While some believe there are so many reasons not to take risk, my theory is being safe is risky, being mediocre is risky, being average is being risky. So live life with the risk and keep grinding hard at what you believe. Be utterly unsympathetic about pursuing your freedom and setting realistic goals to capture your dreams. It’s your freedom that will get you to where you want to go. I believe from having this outlook, our brand has been able to capture the true American grit of working hard and living the "Gritty American Dream".

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