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Hard Tail

Hard Tail is a Santa Monica based premium active and lifestyle clothing brand. Founded in 1992 by husband and wife team, Dick and Patty Cantrell, Hard Tail quickly became a leader in the evolution of lifestyle clothing by offering a delicious color palette, insanely soft fabrics and signature design elements. Hard Tail’s evolution as an apparel manufacturer is rooted in the southern California lifestyle and its easy, relaxed, and casual lineage. The brand embodies the lifestyle of an active woman, allowing her not only to feel confident, but to remain comfortable and sexy.

Company info

Company Founders Dick and Patty Cantrell