Heavy Rotation was started from a massive collection of vintage t-shirts and irons-ons made in Milwaukee, Wisconsin by Holoubek Studios. Between the years of 1968 and 1984, Holoubek Studios produced artwork that defined some key eras of American Culture. With a barn full of art, we started by reissuing some of these amazing finds. In 2003, we decided turn our vintage t-shirt addiction into a business. In 2004 we moved from Brooklyn to Milwaukee, we rented a small warehouse and got to work. After countless hours designing and numerous tradeshows, the brand started to take hold in boutiques around the US. With a great combination of small stores and mid-size specialty chains, Heavy Rotation has continues to produce high quality USA made goods. Over the last 10 years, we have created over 45 collections for artistic t-shirt lovers around the world.