Hope is a Swedish fashion label created and run by designers Ann Ringstand and Stefan Söderberg. The first women collection was launched in Autumn 2002 and in 2005 a collection for men was added to the concept. It begun as a creative discussion between two friends, Ann and Stefan, who both are passionate and extremely interested in well-made utility wear. – We found modern and useful Outerwear and Trousers for men, but none for women. The raw updated and masculine style for women is a look we really like. We began by redesigning vintage uniforms and traditional men’s jackets into women’s wear, using unexpected fabrics. After presenting a small test collection in autumn of 2001 we got the positive response necessary to lauch HOPE to the market in 2002. In the beginning we decided to focus and specialize only in outwear, trousers and accessories, to be able to develop quality, high fashion, products without compromising. We wanted the concept to be original rather than a traditional fashion collection with all product groups presented, says Ann and Stefan.

Company info

Company Founders Ann Ringstand and Stefan Söderberg