Inspired by Los Angeles culture, H|R represents LA's complex style - the concrete and class, the creativity and chaos. Established in 1995, Hot Rod became the premier skate shop in LA. Since then, our retail store has evolved into a lifestyle brand that attracts and influences street and skate culture around the world. A mainstay in LA, the H|R brand captures the casual yet polished lifestyle that defines our city. Handcrafted locally, using the finest materials available anywhere, the results are simple and timeless, modern and tasteful, expressing a classic LA quality.