Offering stylish, fresh and affordable apparel, accessories and beauty for all seasons, the Joe Fresh brand is the answer to consumers' desire for accessible, of-the-moment style. With collections for women, men and children, this label is designed to solve the family’s fashion needs. Canada’s number one apparel brand* is committed to offering stylish, versatile looks for everyday that are both well-designed and well-priced. Since the Canadian launch in 2006, Creative Director Joseph Mimran has personally overseen the design and development of the extensive Joe Fresh clothing range, from chic footwear to the latest in outdoor fashions. The Joe Fresh Beauty cosmetics collection launched in the spring of 2009, remaining true to the brands mandate of offering quality products that are both fashionable and affordable. The cosmetics collection features hundreds of shades for lips and eyes with colour palettes designed to work effortlessly every day, and on every skintone. Seasonal colours are also introduced to reflect the trends. The Joe Fresh brand is available in over 330 stores across Canada including Joe Fresh stand-alone boutiques and Real Canadian Superstore locations. The first international stores opened in New York and New Jersey in the fall of 2011.