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Laurel DeWitt

Brooklyn has served as Laurel DeWitt’s muse since attending its prestigious Pratt Institute. With taste as versatile as her own gifts she finds inspiration in its vintage yet avant garde culture in the midst of Brooklyn’s booming artistic scene. She is a seasoned designer and artist and in addition to her own brand, she is a graphic design, branding and marketing maven—effortlessly bringing creative visions into fruition. She has designed handbags and accessories for Kenneth Cole Reaction, Juicy Couture, Macy’s, Michael Kors, Calvin Klein, and Oscar de la Renta Intimate Apparel to name a few. While her fashion bags and designs are found in major retailers, her own brand continues to re-imagine the distinction between clothing and accessories. Laurel DeWitt’s hand-crocheted metal apparel continues to rail against our classical conceptions of ‘clothing’ with new silhouettes and pioneering techniques more complex than ever before. Clean lines showcase the diametric results of DeWitt’s complicated process, illustrating the designer’s unparalleled mastery over the vast behaviors of metal. The body-hugging slink of a ‘70s hood dress, flowing to the floor like liquid mercury, works in tandem with metal-mesh open weave shirts boasting fistfuls of bouncing fringe in geometric patterns. Just as impressively, DeWitt reconceives elaborate work from legendary embroidery houses like Maison Lesage, with golden flowers made of layered metal leaflets cascading from the shoulders of a cropped jacket. True to the spectacle marking Laurel DeWitt runways thus far, a skirt of a finale ballgown harkens crinoline from a bygone era, now manifesting in an ascending series of caged tiers held up entirely by skilled internal construction. Ms. DeWitt unequivocally claims the rarified place of only a fashion designer, but also sculptor, architect, artist, and visionary in every true sense of the word. The line has been worn by Beyoncé, actresses Vanessa Hudgens and Milla Jovovich, reality star Khloe Kardashian, Grammy award winners Cyndi Lauper, Lady Gaga, Kelly Rowland, Lil Kim, Brandy, Will.i.am, Eve, Melanie Fiona, and superstar Nicki Minaj.

Company info

Company Founders Laurel Dewitt