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LNZ is the brainchild of three collective individuals of Middle Eastern background living in the UK. The heart and soul of LNZ comes from its strong musical influences, with roots that are weaved through both its creators and supporters. LNZ creates a unisex, ready to wear range with bold prints and illustrated themes that embrace ethnographic references and multiculturalism. The label creates a dynamic combination of modernized prints and redefined social ideology behind the symbolisms used. They have merged popular culture with retro Arabic influences.

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