London Fog is one of the oldest and most established fashion brands in the United States. Created in 1923, London Fog reached its peak of popularity and became the symbol of American rainwear in the 1960's with the introduction of its classic trench coat. Today, London Fog is ranked as the #1 recognized brand of outerwear in the United States*. London Fog continues to enjoy iconic status and high brand recognition with close to 90 percent consumer awareness. Today, London Fog is attainable luxury with a classic metropolitan appeal from corporate wear to weekend wear.