Born and raised in Japan, LOSERS' is always striving to create things with a sense of iki. A concept of beauty & perseverance unique to Japan. The core line forms the basis of the collection, while the custom-made line changes from season to season. This allows for even more expression and creativity, in the spirit of the Edo people. The LOSERS line is constantly evolving by incorporating new ideas into the core collection. In similar fashion to the common people of Edo society, these lines were created on the principle of creating something out of nothing.