Love Sam was born in 2010 out of the desire for Dawn Mayo to pay tribute to her revered father Sam. The collection is the representation of Dawn's bohemian free spirit coupled and passion for fashion and design. The Love Sam woman is inspired by beauty, travel and eclectic treasures. She is chic but relaxed, open minded yet mysterious a true free spirit. The collection is sexy and free flowing, using sumptuous soft fabrics in timeless neutrals and eye catching beautiful colors. Ethnic influences and a strong attention to unique details highlight the collection. Love Sam is an ageless, sensual and natural clothing experience that enhances the inner beauty of all women.