Founded in Istanbul in 1991, our jeans are an expression of over 20 years experience mastering fabrics, washes and the newest denim technology. Our philosophy is to make perfect fitting jeans that infuse Mediterranean detailing and flair with contemporary styles customers love. We're obsessed with creating designs and fits that will make you look and feel great and infuse Mavi's vibrant spirit with every wear. Because we control the entire manufacturing process - from designing, washing, production to delivery - we are able to deliver the highest-quality, on-trend denim at the best prices. We are committed to every detail: every jean is hand-washed and treated to get the most flattering and fashion-forward washes; every design vigorously wear-tested and tested again to give you the highest-quality denim. The results are evident in our denim that’s unmatched in fit and comfort that flatters all body types. A favorite among celebrities and stylists around the world, our fans include Jessica Alba, Amanda Seyfried, Adriana Lim, Fergie, Zac Efron, Josh Holloway, Hillary Duff, Lady Gaga, Kate Winslet, Hayden Panettiere, Avril Lavigne and many more.