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Moyna Singh's experience with artisans and Asian handicraft dates back to 1985 when she was closely involved with the design and manufacture of handcrafted home accessories in India. Her experience with handicraft led her to start a business in the United States devoted to designing and manufacturing handcrafted fashion accessories such as handbags, scarves, headbands and barrettes, and accessories for the home. Moyna's knowledge of Asian Indian beads, fabrics and colors gives her a unique ability to use these elements in fashion and home products for the U.S. market. Moyna has extensive experience in business management and a BA in psychology.

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