At Newline, we love running! Our heritage from the Danish Special Forces is characterized by innovation, determination and uncompromising quality, which are all elements dominating our DNA. Functionality is a matter of course for us, and something we will never compromise. Fashion also has a place in our hearts. We use contemporary colors and fashionable fittings, because we believe that function and fashion are not exclusive, but rather complementary. For the same reason, besides our technical designers, color and trend experts are part of the design process. When we design a product, the following functional parameters are always considered: wind and water resistance, sweat transport, breath-ability, cooling and thermal effect. To us, it is important that you are able to focus on your performance, not your clothing, when you run.

Company info

Company Founders Helge Petersen