The story starts when our super stylish founder Louisa decided to leave her job as a Jewellery Buyer to find the man of her dreams. A real traveller at heart, she was inspired by Eastern Asia; feeling a real connection with the people as well as her love of the relaxed lifestyle. She went off travelling and once she had found her man, decided she could not go back home and work in a job where she wasn’t calling the shots. And so...Orelia was born! Orelia began as a Consultancy working with lovely brands such as Accessorize. During this time, Louisa recognised there was a real gap in the market for jewellery that was between High Street and designer level. Jewellery that used semi precious components and beads, combined with beautiful charms and amazing Swarovski elements yet at a price that wouldn't break the bank. Orelia, the jewellery brand began, first showing at Pure womenswear in 2007.