Shimon & Ariel Ovadia were born in Jerusalem and moved to Brooklyn, New York at a young age. The twin brothers grew up in the 80's and 90’s and were part of the NYC underground scene which was heavily influenced by hip hop and rock & roll music, graffiti and street culture. OVADIA & SONS launched in the Fall of 2011 with a simple concept which was to make clothing that was modern, functional and unique. Clothing that Shimon & Ariel want in their closet. We pay attention to details and quality. We strive to continuously be innovative while staying true to what we believe in. Our design studio and showroom is located in SoHo.