A deep seeded dream became a vivid reality as designer Alana Blank launched the premier collection from contemporary jewelry brand, PHYLLIS + ROSIE. Inspired by the overflowing jewelry boxes of her Grandmother Phyllis and Aunt Rosie, Alana sought out to build a personal assortment of everyday pieces that could be freely layered to express her unique polished-rock style. Yet after scouring shops across the globe for the designs in her mind, she came to the realization that the only way to build this collection was going to be to create it. Alana soon came together with Rachel Lavipour, a young veteran in the luxury retail industry, to launch a brand that the two would only describe as “go-to staples that are effortlessly stylish, edgy and always chic.” And so with a versatile, easy-to-wear forty piece collection, PHYLLIS + ROSIE jewelry was born. Launched in 2014, Phyllis+Rosie Jewelry is designed, handmade and based in New York City. Inspired by pop culture, street style and the idea of looking effortlessly cool, Phyllis+Rosie pieces are created for the girl who merges classic sophistication with a bit of edge. Delicate necklaces, stackable rings, mixed metal cuffs and stud earrings make up this signature collection.