Proof Eyewear

Proof was founded a few short years ago in 2011, but its roots run deep and can be traced back to the 1960's, when Bud Dame started a sawmill in southern Utah. The company Bud started is still in the family 60 years later; his grandsons, Brooks, Tanner and Taylor, spent their early years working in the family business and still have direct ties today. Their experience taught them a deep love for entrepreneurship, nature and all things wood. The idea to start Proof surfaced in 2010, when founder Brooks was trying to create a bamboo ski pole in his garage. The idea was a failure, but it planted the seed that would eventually morph into Proof. In the following year, while building up the idea of a bamboo or wood consumer product, the first prototypes for Proof were created. The company launched in early 2011 and by February had its first sale via Proof was first run from the founders' garage with one laptop and a rack of sunglasses, with Brooks moonlighting at Proof while working his day job. The first day, 6 pairs of sunglasses were sold, giving the brothers high hopes and dreams that Proof could become a real functioning business. Brooks, Tanner and Taylor took the product to their first trade show the day after launching the Proof website, and the reception surpassed any expectations they could have had. They secured their first retailers in the US as well as several international retailers. Since then the company has continued to grow and expand, going from garage to global in three short years. Proof has kept pace with the demand for eco-friendly products, continuing to be a pioneer in sustainable eyewear. Today, Proof is headquartered in Boise, Idaho, USA at the recently opened Proof Flagship Store, and is sold in more than 20 countries worldwide. The company is proud to call Boise its home and thankful to be part of such a supportive community as it continues to break new ground in sustainable eyewear and push the brand into

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