Established in 1999, Rogue began a men’s collection of updated classic outerwear with downtown influences. Built around the lifestyle of New York based designer Jimmy Reilly, the casual masculine leather and cloth outerwear collection rapidly gained prominence in top retail stores across North America. For more than a decade Rogue’s distinct identity, fit and market leadership inspired its designer to further develop the vision. In the Autumn of 2009, the scope of that vision was realized in the expansion of the brand as a contemporary men’s lifestyle collection. New categories include casual blazers, washed and wired woven shirts, soft comfy knits and tees, chunky sweaters, vests and pants. The A/W 2011 season marked the launch of a footwear collection for the brand.