At the core of SMG is the exciting retail store Sam Moon Trading Co. ("SM Trading"). SM Trading was founded in 1984, by David and In Sun Moon, as a regional wholesaler of general merchandise. Over the years, it quickly transformed into Dallas' destination for wholesale women's accessories and handbags. The company boomed when SM Trading opened its doors to the public in 1994 while maintaining their wholesale pricing, which gave the company its competitive edge. By expanding the company's business-to-business wholesale pricing policy to include retail customers, SM Trading started its ascension to become the premier women's accessory and handbag superstore. The overwhelming demand for merchandise at the company's competitive price point led to a second SM Trading store launched in 2003 in Frisco, TX. This was an immediate success, drawing the same volume of customers and demand as the flagship store. The following year the company launched their e-commerce site www.sammoon.com. The continual success allowed SMG to expand the number of stores.