Seven7 has represented Los Angeles attitude fused with european culture since 1978. In 2000 the brand, known for its high quality, superior fit and elegance, was taken by the californian Gerald Guez, an influential figure in the world of fashion, and started retailing in some of the most successfull and selected american boutiques and in the best department stores. The mix of valuable fabric and perfect fit, together with the californian style, has quickly captivated Holliwood stars and the world’s most demanding customers. In 2003, thanks to a Licence Agreement with the greek group Felous Fashion Group, Seven7 comes bacj to Europe, ehre a widespread distribution system is organized. It has been a significant success from the beginning and has gained acclaimed throughout Europe as the upscale denim and lifestyle brand of choice. In the course ofl 2010 the License for Europe is taken over by Hautefashion, that aims at an increasing the success of the brand in Europe and making it “the trendy denim” in the top segment of the market. Nowadays, Seven7 is addressed only to the feminine world, giving the comfort and confidence of a stylish pair of jeans that embrace the body, accentuate the curves and make a statement! New Seven7 Los Angeles collection is composed by a lot of colored jeans in skinny, bootcut, jegging, straight and 3/4 leg version.