Tunisian-born, Paris-bred designer Shourouk Rhaiem established her namesake jewellery collection in 2007, after honing her techniques at the couture houses of Chloé, Galliano, and Roberto Cavalli. Her work, focused on embroidery, combines contrasting materials like Swarovski crystals, metal sequins, silk, and industrial elements to create hybrid pieces of jewellery. Shourouk pieces are made to be lavish accessories that can still be worn as casual basics. Rhaiem has participated in several collaborations including working with Swarovski and teaming with Jean Paul Gaultier in Paris for his haute-Couture shows. Jennifer Lopez, Lady Gaga, Michelle Obama, and Sarah Jessica Parker have all been spotted wearing Shourouk designs.