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South Pole

Launched in 1991, it was the first brand to fill a niche for reasonably priced, urban clothing that appealed to a diversified, multicultural, mid-tier retail consumer. As the flagship brand of Wicked Fashions, Inc., Southpole reaches markets in the United States, Asia, and Europe with its affordable, yet stylish denim, sportswear, outerwear, footwear, and accessories for young men, juniors, kids, and plus size. Southpole participates in multiple community programs which include sporting events, clothing drives, celebrity appearances and performances, and a "Stay in School" event that aims to educate at-risk students about the importance of staying in school, pursuing higher education, and following their dreams from figures they admire.

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