Since the beginning of history, the pearl has been extolled as a metaphor for life itself, for virtue and love, wisdom and justice, spirituality and righteousness. It is with an abiding reverence for this timeless and universal gem that Tara and Sons, Inc., purveyors of the world’s finest pearls, creates its exquisite jewelry collections. Unsurpassed artisan craftsmanship and a commitment to working with only the finest Tahitian & South Sea cultured pearls, diamonds, platinum and gold have been the hallmarks of Tara & Sons since 1974. When Tara C. Sethi first established his place in the industry he also vowed to provide the world with the finest jewelry available. Today, that dream lives on in the “gem-centric” approach of the entire Sethi family. Tara & Sons has crafted fine private label pearl creations for the world’s top jewelry retailers for over 30 years. With the TARA line, the company is now openly available to the luxury lifestyle consumer, specializing in creating decadent strands, necklaces, pendants, earrings and rings using the finest pearls and diamonds in existence. With each season, Tara & Sons continues to evolve their collections, creating jewelry that is distinctively “TARA”: elegantly classic and contemporary. Drawing inspiration from the gems themselves, Tara has developed savvy and stylish collections for today’s most discerning jewelry customer.