Inspired by our company's founder, we are dedicated to making the most comfortable, durable, and fashionable cowboy boots. Born to Italian immigrant parents in 1887, Tony Lama learned his first lessons in the boot industry at the early age of 11. After the turn of the century, Tony Lama joined the U.S. Cavalry as a cobbler for the soldiers stationed at Fort Bliss, Texas. Once he completed his tour of service, he decided to stay in the nearby border town of El Paso. Realizing the importance of a good boot fit from his stint in the Cavalry, Tony Lama set out to make the best fitting, most comfortable boot possible.