UGG Australia (or simply UGG) is an American footwear company and is a division of the Deckers Outdoor Corporation. UGG is a registered trademark in the United States and over 130 other countries for their brand of sheepskin boots and other footwear, as well as bags, clothing, outerwear, home goods and other products. Deckers also owns registrations for their UGG Australia brand in various countries around the world. Deckers is headquartered in Goleta, California with an e-commerce division located in Flagstaff, Arizona. The UGG brand is best known for its "Classic" sheepskin boots in the Australian ugg boot style, worn by both men and women. UGG brand boots have been identified as a fashion trend for men and women since the early 2000s. The range has expanded to include various styles of footwear, including leather, canvas and other materials, handbags, clothing, outerwear, hats, gloves, home products such as blankets and pillows, and other goods. Deckers has reported sales of US$689 million under the UGG brand in 2008, an increase from US$14.5 million in 1995. The company’s profits have consistently increased over the years, with sales exceeding $1 billion consecutively since 2011.