Veronica Beard is an elevated American sportswear brand that strikes the balance between classic and cool. It offers a modern perspective on iconic staples and results in a ready to wear collection that is hardwired for real life. Sisters-in-law Veronica Miele Beard and Veronica Swanson Beard launched their eponymous brand in the Fall of 2010 with their signature dickey jacket. Their collection of perfectly designed essentials blends designer aesthetic with both wearability and ease, providing a versatile look for the woman who is trying to do it all. The success of the Brand lies in the truth that they design for women they know well. In their own words, “we are our customer."