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Veronique Leroy

Veronique was born in Liege, Belgium. In 1984, she moved to Paris. In 1987, she graduated from the Studio Bercot school of fashion. From 1987 to 1989 she was an assistant stylist at Azzedine Alaia. Alongside her work at the Azzedine studio, she spent her spare-time creating a collection which would win her the Helena Raviist prize in 1989 and secure her the place as laureate of the Canette d’Or in Brussels. In the same year, she started working for Martine Sitbon as assistant stylist. She continued her personal projects and won the prix Courtelle, in 1990, the year that Thierry Mugler was president of the jury. It was then that Veronique decided to start up a business in her own name. She launched her first collection in 1991 during Paris fashion week (pret a porter). She quickly established international fame with the press and with prestigious buyers. Twice, in 1991 and 1994, she was laureate of la bourse de l’Adam du Ministere de la Culture. Three times, during the launches of the Autumn/Winter 1993/1994, Spring/Summer 1995 and Autumn/Winter 1996/1997 collections, she was awarded the prize “futur grand” for new talent in the Venus de la Mode category.

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