From the time VIKTORIA + WOODS launched in 2005 our approach was simple: to create effortless wardrobe staples with a pared-back, contemporary feel. At the heart of the label is our signature merino wool collection that launched the brand. Since then, the offering has expanded to include premium fabrications such as silks, cotton basics, chunky cable knits, and luxury coating. Our designers Margie Woods + Lisa Reynolds, create collections for women who are considered in developing a quality designer wardrobe that is both effortless and desirable. Over the years, collections have developed a cool ‘sports-luxe’ vibe, now synonymous with V+W. This direction is a reflection of the laid back Australian culture and emerging global trends.