With & Wessel was started from the founders' recognition that the use of wool in it's modern form was underutilized in today's fashion market. The brand was launched in the fall of 2011. The company established a line of fashion forward basics in 100% wool which aims to take the Norwegian tradition of dressing in layers into a modern and smart layering concept. The versatile styles in W&W's chic neutral palette can be worn alone, next to the skin, layered together, and seamlessly incorporate into your wardrobe for many purposes. With & Wessel has it's own brand store in the Nolita neighborhood of NYC. The brand is as of today sold in 15 other stores in the US, and 17 stores in Norway.