Inspiration comes directly from the America Celebrities’ style, gorgeous in front of the spotlight but at the same time super fashion in the free time. The name chosen for the brand fully embraces this trend that makes a impefect style a real must. Not surprisingly in the logo’s lettering takes shape the first imperfection that sees the two letters replaced by two symbols: in place of “P” we find a question mark, while the letter “i” is flipped to becoming an exclamation mark, that, enclosed in square brackets, becomes a symbol of the brand.

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